Скачать или смотреть Google Ads Mobile App Campaign | How to Increase Mobile App Installs at Low Cost | Beginner Tutorial

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Hello Guys, in this video I am explaining How to do Mobile app Campaign through Google ads. As an app advertiser, you want to get your app into the hands of more paying users. So, how do you connect with those people? App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network. Just add a few lines of text, a bid, some assets, and the rest is optimized to help your users find you.

How it works :

Unlike most Google Ads campaigns, you don't design individual ads for App campaigns. Instead, Google use your ad text ideas, images, videos, and assets from your app’s store listing to design a variety of ads across several formats and networks. To get started, all you need to do is provide some text, a starting bid and budget, and let Google know the languages and locations for your ads. Google also strongly recommend that you provide at least one landscape image, one portrait video, and one landscape video, and where relevant, HTML5 assets. Google will test different asset combinations and serve ads that are performing the best more often, with no extra work needed from you.


Types of app campaigns:

When you choose “App promotion” as your goal, you can choose from three campaign subtypes: “App installs,” “App engagement,” and “App pre-registration (Android only).” Each campaign subtype focuses on different actions and bid strategies.

App installs:
Run ads that encourage people to install your app.

To help you get the best value from each download, Google Ads also automates targeting and bidding. You can optimize your campaign targeting to focus on finding valuable users based on actions you care about, like in-app conversions.

App engagement:
Engage users who already have your app and take them to a targeted landing page,

App pre-registration (Android only) :

Run ads that build excitement and awareness for your apps and games before they release on Google Play. After you make your app or game available for pre-registration in your Play Console, you can create an App campaign for the title. People that click on the ad can then pre-register for your app or game from the Play store.

Where your ads can appear:

Your ads will be eligible to appear across Google's properties. This includes Google Search, Google Play, YouTube, the Google Display Network, AdMob, Discover on Google Search, our search partners, and many more publishers who host app ads. Here are some of the places where your ads can appear:


#Mobileapp #Installs #Gogleads