American Media Reaction on Messi Popularity in USA

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Lionel Messi's move to Inter Miami has skyrocketed his popularity in the United States, making him the most popular athlete in the country. A poll by Social Science Research Solutions (SSRS) indicates that by late 2023, Messi surpassed legendary figures like Michael Jordan, LeBron James, and Tom Brady, marking a first for any soccer player since the poll began in 1994​ (World Soccer Talk)​ (Diario AS)​.

His arrival has boosted Inter Miami's profile and increased interest in Major League Soccer (MLS), as seen in higher game attendance, television ratings, and merchandise sales​ (Diario AS)​.

Messi's appeal also reaches beyond soccer, attracting fans from other major American sports. This crossover is a key factor in soccer's growing prominence in the U.S. sports landscape​ (World Soccer Talk)​ (Diario AS)​.

Overall, Messi's impact is profound, driving enthusiasm and investment in soccer nationwide.

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