Скачать или смотреть "Kit Kat Break Banta Hai: Bollywood Meets Chocolate"

Back in 2010, Nestlé India teamed up with JWT Delhi to launch a fun Kit Kat TV ad called “Kit Kat Break Banta Hai.” Aimed at young teens, the campaign celebrated the joy of taking a break something everyone could relate to while playing into India’s love for Bollywood. In the ad, a CGI squirrel breaks into a dramatic Bollywood-style dance to “Kaante Nahin Kat,” but one friend misses the show—while the other, enjoying a Kit Kat, catches every second.

Directed by Shyam Madiraju and brought to life with animation by Radium, LA, the ad used humor, pop culture, and vibrant visuals to connect emotionally with viewers. Kit Kat’s branding was cleverly integrated, reinforcing the idea that breaks and Kit Kat go hand in hand. The result? A big boost in fan engagement and a stronger, more youthful brand image.

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