Скачать или смотреть How Kleinanzeigen.de optimized ad quality and revenue using Google Ad Manager solutions

Hear directly from Anna-Lena Mikoteit-Zerb, Director of Media Advertising at Kleinanzeigen, on how Germany's largest re-commerce platform is maximizing revenue and transforming its ad strategy using Google Ad Manager.

In this video, Anna-Lena shares how they achieved a remarkable 56% revenue uplift in a specific test by leveraging Google Ad Manager's features to:
Boost yield: By focusing on high-impact, high-yielding formats like interstitials, perfectly integrated into the user journey.
Strengthen partnerships: Utilizing the Open Bidding Direct Pay solution to simplify payment and create closer, more direct relationships.
Capture new revenue: Exploring Programmatic Limited Ads to effectively monetize non-consented traffic across their app and web.

Discover how this strategic partnership is driving sustainable growth for Kleinanzeigen.

#PLS2025 #admonetization #admanager