Скачать или смотреть MPL Snake & Ladder Game – 3D Animation Ad

Project Overview:
A vibrant and engaging 3D animation commercial created for MPL’s digital version of the classic Snake & Ladder board game. The ad reimagines the nostalgic game with dynamic visuals and immersive camera movements, highlighting MPL’s mobile gaming experience.
Objectives:
Capture attention within a few seconds for digital ad platforms. Showcase gameplay highlights, interface, and rewards. Blend excitement and nostalgia with a modern visual twist.
Creative Approach:
The animation uses bold colors, playful characters, and stylized environments to reflect the fun and unpredictability of the game. Snakes and ladders come to life as animated elements, while the camera dynamically follows player progress on the board. Transitions mimic game turns, dice rolls, and sudden movements up ladders or down snakes.
Tools Used:
Cinema 4D, After Effects, Photoshop, ZBrush
Role:
3D Modeling | Animation | Texturing | Motion Graphics | Compositing
Duration:
20 seconds (optimized for Instagram, YouTube, and in-app ads)