How I signed 350+ SMMA Clients With 'Poor Lead Quality'

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Anyway, on with the video…

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What is holding your agency back from closing more clients? Why is your sales conversion rate low? Why do you seem to only get prospects that 'aren't the right fit'?

If you think the answer to these questions is down to 'poor lead quality', you need to watch this video.

The idea of poor lead quality is often a scapegoat for a poor sales process. It's easier to blame the prospect and the 'fit' than yourself if a call doesn't close, and this 'easy way out' is preventing 90% of Agency Owners from growing and actually making tangible financial progress.

Responsibility is the cornerstone to progress, but you already knew that. So why is it if a call doesn't close, you have a tendency to project the reasoning onto the prospect and their situation, as opposed to your ability to actually close and handle their objections?

Understand: Objections do NOT equal a bad fit. They merely demonstrate a lack of trust (which you are fully responsible for building).

Understand: If a prospect is hard to close, it does NOT mean they are a bad fit, it may just mean you need to sharpen your sales skills.

This video might 'hit hard' but it's a message everyone who isn't closing deals at the rate they'd like needs to hear.