Скачать или смотреть Inside the CPG Tech Revolution | Suchindra Khaidem on WHAT THE FMCG!

10 years ago, the CPG battlefield was won by boots on the ground.
Today, it is ruled by bytes in the cloud

It’s hard to imagine that 15-20 years ago, salesforce automation, distributor management system etc was all jargon for CPG companies. But today, technology has transformed from being a support function to being the backbone of any GTM strategy.

However, technology didn’t do a high-jump from 1 to 100. It took time, and consistent innovation and trends to go from simple spreadsheets to AI/ML based Agentic AI solutions. But how did it go from taking baby steps to giant strides?

On the newest episode of WHAT THE FMCG! Season 2, Suchindra Khaidem, Director IT South Asia for Kellanova elaborates on the biggest 3 technology trends that he has witnessed first-hand, which have helped IT plant itself firmly inside the CPG power corridors.

Catch the entire episode as Suchindra chats with Chitransh Jain and Puneet Gupta on Bridging Business and Technology: The Suchindra Khaidem Leadership Playbook. ! Only on the FieldAssist YouTube channel. Link in the comments!

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