Скачать или смотреть Fevicol Success Story | How Pidilite was formed | Balwant Parekh Biography | Fevicol case study

Fevicol Success Story | How Pidilite was formed | Balwant Parekh Biography | Fevicol Case Study

"Yeh Fevicol ka mazboot jod hai tutega ni" how can we forget this catchy ad from Pidilite Industries which made Fevicol famous all over India. Fevicol is India's biggest adhesive company that was founded by Mr Balwant Parekh in 1959.Parekh strategy was to remove animal fat glue from the market which resulted in the birth of synthetic resin - Fevicol.In this video, we have discussed how Balwant Parekh targeted the adhesive segment and created Fevicol.

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