What Makes Celsius So Successful?

More consumers than ever before want energy drinks, and Celsius seems to be more than meeting the demand. How do they do it?

Join The Food Institute CEO & Managing Partner Brian Choi as he chats with Celsius Holdings Inc. President & CEO John Fieldly at the 2024 convention for the National Association of Convenience Stores in Las Vegas. From fitness trends to functional needs to flavor profiles, hear Fieldly's take on how Celsius manages to come out on top in the energy drink market.

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