Скачать или смотреть Navigating Market Dynamics: Strategies by Ritesh Ghosal, HSB Faculty

Dive into the heart of marketing with Ritesh Ghosal, HSB's Market Research faculty. Discover how marketing is the art of storytelling, crafting narratives that resonate with consumers. It is all about writing the apt script, developing consumer insights, and building connections with the target audience. Despite the numerous models and frameworks of marketing, every product manager must develop the instinct to ask the right questions. HSB’s MBA, therefore, trains students to exercise their listening ears, identify what is missing, and frame the right questions to foster market research and offer the best product experience.

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