Скачать или смотреть ASO Tutorial: How to create a title for your app

App title is the most important field for search algorithms. This is where you need to put your strongest and most relevant keywords. In this ASO tutorial, I am explaining how to create a title correctly - so you get more visibility and a better conversion rate to download.
Before creating a title, make sure to do proper keyword research for your focus market    • Keyword Research for the US: Basic ASO  , as well as for other locations if your app is localized    • Localizing app metadata | Keyword research...  

If you need help in understanding how to create metadata for your app, watch the tutorials:
Creating metadata for the App Store    • ASO tutorial: creating / updating metadata...  
Creating metadata for Google Play    • ASO Tutorial: Updating metadata for a Goog...  

In this ASO video, I am covering the following:
2 approaches to creating an app title: 1) using generic keywords only; 2) integrating a brand
Pros and cons of each approach - briefly
How apps can use a brand name in their title
Apps that have a brand name only in the title and why you shouldn't do it
Title structure: brand name + generic keywords
Why do you need an ASO title if the majority of your traffic comes from paid UA
What does it mean when your title is truncated
Title structure: generic keywords + brand name

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