Скачать или смотреть How FindMyPast's High-Quality Data Powers AI Chatbots and Real-Time Personalization with Snowplow

John Reid, Snowplow's Principal Product Manager, shares FindMyPast's success story, showing how a genealogy website evolved from basic digital analytics to building sophisticated AI chatbots that help users discover family trees and long-lost relatives through newspaper archives. The key to their success was having a strong data foundation through Snowplow's structured data approach, enabling multiple use cases beyond their initial genealogy chatbot, including optimized review score requests after positive experiences, dynamic trial offers, and perfectly timed interventions. Reid emphasizes that while many companies struggle with basic data tracking, FindMyPast's high-quality data foundation became the springboard for AI applications, real-time personalization, and improved customer engagement across their entire platform.

🎯 Success Highlights:
Genealogy AI chatbot powered by real-time user profiles
Review score optimization through behavioral trigger timing
Dynamic offers and trial extensions based on user journey analysis

📊 Essential for:
Product managers planning AI implementations
Companies considering data infrastructure investments
Teams wanting to expand from analytics to AI applications
Anyone interested in real customer AI success stories

🔗 Want More?
If you want to watch the full webinar, you can find it here: https://snowplow.io/events/building-t...

#DataQuality #AIImplementation #RealTimePersonalization #CustomerData #SnowplowSignals #DataFoundation