Скачать или смотреть Bringing Your Personal Voice & Brand to Centre Stage, with Izabela Russell

Your personal voice is key in an AI world

𝗧𝗛𝗜𝗦 𝗘𝗣𝗜𝗦𝗢𝗗𝗘 𝗜𝗡 𝗔 𝗡𝗨𝗧𝗦𝗛𝗘𝗟𝗟:

Part of my series: ‘Real life Personal Brand Examples’.

I invite Izabela Russell, CEO of Music Radio Creative (MRC) back on the show to share her career journey and how she has navigated her way to being the podcasting and audio specialist that she is today.

While she started in the banking world many years ago - today she focusses on the cross-section between the corporate and creator world with business podcasting.

She is not only a strong businesswoman founded opinions and views on her field, she is also at the coal face of how artificial intelligence has reshaped her business and given birth to a new business for her husband to focus on alongside MRC. She's a force of nature and I think you’ll love listening to how she’s navigating this tricky balance of trying to bring more of ‘Izabela’ to the front of how she communicates and markets herself as a professional.
However, she is also incredibly forthright, intelligent, driven, funny, curious and lovable as a person. When you meet her or hear her speak, her sense of self and context in the world she operates in - comes through clearly.
Come listen!


𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦:

In this episode Izabela and I discuss:

· How she came to do the work that she focusses on today. You’ll hear how she took her husband’s business from a single voice (Mike's) to a portfolio of over 50 voices in multiple languages within a few years. She then played a key role in recruiting talents globally and managing a growing pool of over 200 voiceover artists.
· How she’s embraced Artificial Intelligence and has reshaped how their offers work within MRC, and how she now values her human talent.
· What she thinks about the concept of ‘subject matter expert’ and how AI is probably changing the landscape for being able to be seen as an expert.
· The importance of personal brand - especially in today’s world, and how she still struggles with blending her personal self into her day to day at work
· The impact of speaking in front of your audience in real life. (Izabela shares how she feels this re-enforces the connection she has with her subject, and helps to keep her in check with the feedback she gets from the audience)
· Her advice to young people about making choices about what to do next after school.

You can find out more about Izabela in the show notes, on my website.

𝗙𝗨𝗟𝗟 𝗦𝗛𝗢𝗪 𝗡𝗢𝗧𝗘𝗦 𝗖𝗔𝗡 𝗕𝗘 𝗙𝗢𝗨𝗡𝗗 𝗔𝗧:
https://shelleyrostlund.com/podcast/077

𝗔𝗨𝗗𝗜𝗢 𝗧𝗥𝗔𝗡𝗦𝗖𝗥𝗜𝗕𝗘𝗗 𝗩𝗘𝗥𝗦𝗜𝗢𝗡 𝗖𝗔𝗡 𝗕𝗘 𝗙𝗢𝗨𝗡𝗗 𝗛𝗘𝗥𝗘:
https://share.descript.com/view/9wp5F...

𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗠𝗘 𝗢𝗡 𝗜𝗡𝗦𝗧𝗔𝗚𝗥𝗔𝗠 𝗛𝗘𝗥𝗘:
  / shelleyrostlund  

𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗠𝗘 𝗢𝗡 𝗟𝗜𝗡𝗞𝗘𝗗𝗜𝗡 𝗛𝗘𝗥𝗘:
  / shelleyrostlund