How to Create Brand Story on Amazon - Step-by-Step Tutorial

👉 Visit Sophie Society to have professional Amazon listing content https://orangeklik.sophiesociety.com/ - email [email protected], mention ORANGE KLIK and get 10% off Amazon A+ content.

Did you know you know you might be missing out on optimizing a very important feature of your Amazon listing, similar to A+ content?

This feature is called Brand Story - it helps you to tell more of your brand's story, highlight your selling point and emotionally connect with your customers. Recently, the feature has been updated and now it has even more capabilities so you can customize it in your own way.

In this video, Chris Rawlings from Sophie Society explains how sellers can use Brand Story modules to create emotional connections with Amazon buyers and how this section helps to stand out from the other sellers whose only differentiator is the product price.

He shows step-by-step how to create the Brand Story section that is visible on product detail pages just before the A+ content and which is available for Amazon brand registered sellers.
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🎬 Other related videos:

▶️ How to Create Amazon FBA Product Infographics That Work:    • How to Create Amazon FBA Product Info...  
▶️ How To Use Amazon Brand Story Feature and Create Amazon Posts for Brand Awareness:    • How To Use Amazon Brand Story Feature...  
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🔶 Topics covered in the video:

➤ 00:00 Amazon brand marketing
➤ 00:40 Chris Rawlings & Sophie Society
➤ 02:06 Why is brand story essential for Amazon shoppers?
➤ 06:05 Brand story modules
➤ 07:08 A+ content shows up on mobile & desktop
➤ 08:00 Brand story section
➤ 11:27 Formula of cards
➤ 11:44 1. Founder highlight card
➤ 14:20 2. Company story card
➤ 15:25 3. Product showcase/storefront card
➤ 17:14 4. Individual value card
➤ 20:31 5. Quote + powerful visual card
➤ 22:17 Classic brand story and Q&A card
➤ 23:09 6. Customer testimonial/case study card
➤ 24:23 7. Designed-centered imagery card
➤ 26:32 Good brand story example
➤ 27:20 How many cards do sellers need?
➤ 28:50 Hot Tip: Add swipe prompt
➤ 29:55 Hot Tip: Avoid using Amazon’s own text overlay
➤ 31:12 Hot Tip: Make your background your first card
➤ 31:58 Contact Chris Rawlings and Sophie Society
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🔶 About CHRIS RAWLINGS, CEO at Sophie Society

Chris Rawlings first stepped into the eCommerce realm after a spinal injury inspired him to create a brand of spinal health products. Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.
With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.

👉 Visit Sophie Society to have professional Amazon listing content https://orangeklik.sophiesociety.com/ and email [email protected], mention ORANGE KLIK and get 10% off Amazon A+ content (save $79 USD)!
👉 Visit Sophie Society's page on Amazon EBC: https://www.ebc.sophiesociety.com/
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🔶 Video host - LISETT LEES

Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.

👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.

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#AmazonFBA #AmazonBrandStory #ChrisRawlings