Unilever Wall's | The Solar Priceboard | LOLA MullenLowe

ABOUT:
Pakistan, ranking #1 in countries with power outages globally, faced an unprecedented blackout lasting over 12 hours in 2023 due to an overloaded electrical grid and rising temperatures. Daily power cuts lasting up to 5 hours are common, impacting businesses significantly, especially the ice cream category.

Small shops, the main point of sale for Wall's ice cream, are returning freezers due to the inability to maintain the right temperature, leading to a 20% decrease in ice cream sales in 2023. The Solar Priceboard initiative aims to address these challenges by placing boards at shop entrances, preventing ice cream from melting and ensuring customer satisfaction, ultimately increasing customer retention and reducing freezer returns to Wall's.

CREDITS:
Lead Agency: LOLA MullenLowe
Executive Creative Director: Tomás Ostiglia
Creative Directors: Jorge Zacher, Kevin Cabuli, Dante Zamboni
Art Director: Ezequiel Scarpini
Head of Production: Felipe Calviño
Head of Strategy: Camilla Facin
Prototype Design Developer Agency: Milklab
Production Company: Bionic Films
Music Agency: Abby Records