Are your coaching centre advertisements compliant with the latest consumer protection standards? In this crucial episode of AdCheck, we dive deep into why numerical promises like "100% Job Guarantee" or even "100% Placement Assistance" can put you at severe legal risk, citing real-world consequences.
Key moments
00:00 The Risk of 100% Job Claims
01:20 Case Study: ₹50 Lakh Fine on an Advertiser
03:45 Why "100% Placement Assistance" is Also Risky
04:10 Misleading Advertisements picked by ASCI
04:48 The Logic Against Numerical Claims for Support
04:50 Advertising Tips for Advertisers and Advertising Agencies
05:32 Actionable Tip: How to Word Your Ad Claims
05:52 Conclusion and Call To Action
The Central Consumer Protection Authority CCPA on November 13 2024 released new guidelines to regulate misleading advertisements by coaching institutes, prohibiting false claims like 100% selection or 100% job security The final guidelines, drafted by the Central Consumer Protection Authority (CCPA), come in the wake of several complaints on the National Consumer Helpline
India has New Rules to Check Misleading Ads by Coaching Centres Advertisements in the education sector often resort to job guarantees and 100% Placement Assistance Claims
Learn the exact wording you should be using to protect your business from advertising complaints and huge financial penalties.
In this video, you will learn:
The high-risk nature of promising "100% jobs" or "100% placement assistance."
A major case study where an advertiser was fined ₹50 Lakhs for misleading claims.
Why the term "100% placement assistance" is still seen as an implied guarantee under advertising standards.
The one simple, actionable tip for rephrasing your ad claims to be complaint-proof.
Advertising Compliance & Ad Review Services : Tap-a-Gain provides independent guidance on advertising compliance and claim substantiation in India.
If you want your advertisements reviewed before release, explore AdCheck – Advertisement Review Service https://tap-a-gain.com/advertisement-...
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This channel breaks down real advertising examples and case studies to help advertisers understand advertising laws and regulations in India—clearly, practically, and without legal jargon.
Each video explains why certain advertising claims attract regulatory scrutiny, how advertising complaints arise, and how brands can communicate creatively while remaining compliant.
The videos are presented by Shweta Purandare, former Secretary General of the Advertising Standards Council of India (ASCI) and a leading advertising regulations and compliance expert in India.
What you will learn on this channel
• How advertising laws apply to real campaigns
• Why claims like “2X”, “clinically proven”, or “no side effects” get flagged
• Common advertising mistakes brands unknowingly make
• How to reduce the risk of ASCI complaints
• Practical guidance for compliant advertising strategy
This is Advertising 101 for real-world advertisers—focused on decision-making, risk, and regulatory expectations.
Who this channel is for
• Advertisers and brand owners
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About the Channel
Tap-a-Gain helps advertisers navigate advertising laws, ASCI codes, and sector-specific advertising rules in India—across digital marketing, print ads, TV commercials, influencer marketing, and regulated categories.
We are celebrating 13 incredible years of my boutique consultancy firm, Tap-a-Gain, where we specialize in leading the way for advertising regulations, ad risk mitigation, and claim substantiation for top brands and agencies across India. This journey started with shaping responsible advertising at the Advertising Standards Council of India (ASCI) and has grown to defending clients in complex competitive challenges and compliance cases. Stay tuned as we take things to the next level with more collaborations, including exciting panel discussions focused on the advertising law niche on this platform!
**Shweta Purandare is an advertising compliance expert in India and former Secretary General of the Advertising Standards Council of India (ASCI), advising brands and agencies on advertising laws, claim substantiation, and regulatory risk prevention.
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#coachingcentreads #advertisingrules #placementassistance #legalrisk
#ccpaindia #misleadingads #coachingcentres #educationaladvertisements #shwetapurandare
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