How to think about building effective ads for YouTube

Pei Ling Ho, global creative director of Creative Works, explains how using different storytelling techniques is the key to building great ads on YouTube.

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Time Stamps
0:00 Intro
0:16 Key to building great ads on YouTube
0:44 Why digital video is important
1:20 Traditional TV ads versus digital video ads
1:53 Digital ad storytelling
2:03 The heartbeat arc
2:44 5 keys to great hooks
3:33 Optimizing for mobile
4:11 Embrace testing
5:00 Recap