Metro Boomin, Zaytoven and Sonny Digital Lecture on the Sound of The South | Red Bull Music Academy

Over the years, RBMA has brought together artists for joint lectures on the couch. For our Festival New York in 2016, it was the turn of three beatmakers from hip-hop’s biggest hit-making city of recent vintage: Atlanta. ATL favorite sons Metro Boomin, Sonny Digital and Zaytoven appeared at Red Bull Studios New York, discussing their early influences and breakout hits, the rise of trap and the producer drop, and their approach to sampling and collaboration.

TOPICS:
20:20 - St. Louis
28:57 - Atlanta
41:24 - The definition of trap music
57:55 - Sampling approaches
1:06:26 - Producer drops
1:12:03 - Gucci Mane

The Red Bull Music Academy is a global music institution committed to fostering creativity in music. We celebrate music, its culture, and the transformative minds behind it. Begun in 1998, the Academy has taken the core principles that underlie its annual workshop for selected participants and applied this curatorial approach to events, lectures, and city-wide festivals throughout the year.

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