Скачать или смотреть Digital Business Case Studies: Why Analysing Digital Data Can Boost Customer Satisfaction? (2)

Digital Business Case Studies: Why Analysing Digital Data Can Boost Customer Satisfaction? (2)

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Описание к видео Digital Business Case Studies: Why Analysing Digital Data Can Boost Customer Satisfaction? (2)

This video shares the example of how Armaani Biryani leveraged the power of data through analysing website traffic information and enhanced their knowledge about consumer behaviour. Analysing the data on purchase behaviour on the website also gave them insights about consumers’ purchasing power and consumption pattern that were leveraged to deliver higher level of satisfaction. Platforms like Google Analytics as well as Shopify go a long way to offer these customer insights for digital businesses so that they can enhance customer satisfaction by segmenting the buyers according to their needs. Enrich your learning by this case study that showcases use of digital data for boosting customer satisfaction.

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