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Why Most Packaging Is Bigger Than the Product Inside

Why is your chip bag half empty? Why does a tiny product come in a massive box? It's not just laziness — it's physics, psychology, and over a century of retail engineering working against you (and sometimes for you).
In this video, we break down the real reasons packaging is almost always bigger than what's inside — from nitrogen-cushioned chip bags to the shelf height standards set in the 1930s that still shape every cereal box today.
What you'll discover:
— The cognitive bias that makes bigger packaging feel more premium
— How Amazon eliminated the weight of 10,000 blue whales in packaging waste
— Why smaller packaging can actually increase environmental damage
— The $33 million mistake that proved we're more attached to boxes than we think
The ordinary world is full of invisible engineering. Let's dig in.

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