Скачать или смотреть Economic Survival Week 6 Topic 3_Defining functional requirements

Description : The document provides a detailed overview of user persona development, explaining that the process involves converting deep research insights into realistic user profiles rather than relying on imaginary concepts. These structured identities capture motivations, goals, and frustrations, allowing designers to gain crucial empathy for their target audience and move beyond a designer-centric viewpoint. Personas are specifically designed to organize information into clear profiles, which helps design teams anticipate user behavior and ensure the prototype is tailored to actual expectations. Furthermore, these profiles are vital for guiding consistent decision-making throughout the design lifecycle, providing a focused framework for evaluating feature usefulness and layout choices. By offering this reference point, personas become an essential tool for avoiding bias and sharpening the overall user experience during prototype development and subsequent testing stages.

By NotebookLM