Confused About Google Ads Campaign Objectives? Here’s How to Choose!

Learn how to create effective Google Ads campaigns for your business. Choose the right objective, select the appropriate campaign type, and maximize your advertising efforts.

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Looking to maximize your Google Ads campaign results? This ultimate guide to Google Ads objectives will help you understand and achieve your advertising goals.

00:17 Choosing campaign objectives
00:47 Objective options
01:12 Sales
01:32 Leads
01:58 Website Traffic
02:10 Product & Brand consideration
02:20 Brand awareness and reach
02:40 App promotion

Before launching your Google campaign, you should first decide on the goal of your campaign. Your campaign objects will determine the type of campaign you choose. Possible campaign objectives are:

• Sales
• Leads
• Website traffic
• Product and brand consideration
• Brand awareness and reach
• App promotion
• Local store visits

Note: Not all campaign objectives are available for each campaign type.

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