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Ramdhenu is the first exlusive music and life style satellite TV channel from north east india launched by Pride East Entertainments Private Ltd as their third venture after News Live and Rang. It positions to cater music and infotainment while enhancing on promoting the known and also the lesser known folk music and culture of NE region along its ethnic life style to the main stream across the nation In response to the market study report conducted by our in-house research team we try to cater colors of music and place our channel in a position from where we could focus on youth in the age group of 16-28 yrs M/F as core TG keeping the buffer on both ends as and when celebrative occasions demand. Music being the major content in the ratio balace of both Hindi and Assamese is concerned; North Eastern Life Style will have special screen presence in the format of folk music and culture, travelogue, fashion, trend and food show etc.