Скачать или смотреть Grofers vs Blinkit | Brand Positioning | Ayush Shukla

The Power of Positioning: How Grofers Became Blinkit and nailed the 10-Minute Delivery!

Ever wondered how a simple shift in positioning can transform a brand’s destiny?

Let’s talk about Grofers and how they rebranded to Blinkit, completely changing the grocery game with their 10-minute delivery promise.

Back when Grofers was struggling to stand out, they noticed what people wanted most: superfast delivery.

By rebranding as Blinkit, they didn’t just get a new name, they created a whole new perception and positioned themselves as the ultimate convenience in online grocery shopping.

Sales grew, customer loyalty grew, and now, almost nobody remembers the name Grofers — Blinkit’s positioning made them unforgettable!

This example shows that with the right positioning, you’re not just selling a service — you’re creating a promise that customers will remember!

#branding #rebranding #brandbuilding #grofers #blinkit