Скачать или смотреть Ayurveda Meets Modern Manufacturing: The Nat Habit Success Story | Swagatika Das | S2 E1

We're back with Season 2 of The Indian Dream Podcast

This season going to be all about talking to founders who have built manufacturing or manufacturing related businesses in India!

On this episode, we have Swagatika Das, the founder of Nat Habit joining us to talk to us about how they built a Manufacturing & D2C business together!

Nat Habit is a beauty and personal care brand that took a different approach to building this business from Day 1. From investing in R&D to create new and innovative products to doing all the manufacturing in-house, Nat Habit isn't your usual Beauty and Personal Care D2C Brand.

On the episode, we double click on the R&D Approach and the decision to do in-house manufacturing and how they navigated solving these tough problems to build a Rs. 100 Crore Revenue business!

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Timestamps-

00:00 : Welcome to Season 2
02:57 : Introduction to Nat Habit
06:19 : D2C Brand and Manufacturing Together?
08:00 : How R&D was setup at Nat Habit
13:16 : How to think about Product Research?
17:00 : Quantifying Research Results
18:46 : Does the Indian Investor Ecosystem support R&D lead products?
21:15 : The importance of Founder Conviction
23:24 : Thought Process behind in-house manufacturing
29:07 : Building the supply chain at Nat Habit
34:57 : Innovating in tech and machinery to support their unique needs
36:15 : Do we have enough talent to innovate from scratch?
39:37 : The inflection point in the journey
42:00 : When can you say that you hit PMF (Product Market Fit)?
43:40 : Future plans and growth
48:06 : How do you protect your research?
51:10 : 3 Surprising Lessons in the journey of building Nat Habit