Скачать или смотреть How to launch a product: From ideation to post-launch success

#productmarketing #gotomarketstrategy #productlaunch

Big ideas need strong execution. That’s where a solid product launch strategy comes in.

In this video, we break down the full launch journey—from early research and messaging, to team alignment, go-live tactics, and post-launch optimization.

What we unpack:
→ The real role of product marketing during a launch (it’s not just about making things “look good”).
→ How to rally cross-functional teams around one clear message.
→ Tiered launch strategies—what they are, and when to go all-in vs. roll out quietly.
→ What not to skip in post-launch: lessons learned, performance reviews, and scaling smartly.

Whether you're launching a feature update or a flagship product, this guide will help you stay grounded, strategic, and impactful.

👋 About us:

Since March 2019, PMA has been uniting product marketers to drive demand, adoption, and success. Whether you’re new to the field or aiming to climb higher, PMA provides the knowledge and network you need to thrive.

This is where product marketers from all walks of life gather to share their journeys, exchange insights, and elevate their skills.

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💙 Don’t hesitate to keep in touch or see what we’re up to:

↳ Product Marketing Alliance: https://pmmalliance.co/pma
↳ LinkedIn: https://pmmalliance.co/pma-LI
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↳Join our PMA LinkedIn group: https://pmmalliance.co/pma-LI-group

❤️ Like this video? Be sure to like, comment, and share with other product marketers in your network!

🍿 Here's what to watch next:
What is a go-to-market strategy:    • What is a go-to-market strategy?  
GTM OKRs:    • Видео  

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📖 Related reading and more resources:
→ How to launch a product: https://pmmalliance.co/3Weuhhx
→ Product launch checklist: https://pmmalliance.co/4mcvjWA

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Timeline
[00:00:00] Ready to launch? Here's your product launch guide
[00:00:47] What's a product launch?
[00:01:18] The typical product launch process
[00:02:18] How to launch a product