128: Vish Gupta: Why simplification should come before automation to avoid a Frankenstack

What’s up everyone, today we have the pleasure of sitting down with Vish Gupta, former Marketing Operations Manager at Databricks and newly minted Senior Marketing Ops Manager at People.ai.

#AI, #aiformarketing #aiops #analytics #asana #emailmarketing #martech #automation #projectmanagement

Full episode: https://humansofmartech.com/2024/07/1...

Aside from avoiding a frankenstack, our wide-ranging conversation also covered:

• How Databricks’ empowers campaign ops with Knak
• How to maximize efficiency with custom Asana intake forms
• How to balance task execution and project management
• How to orchestrate a symphony of email scheduling
• Why specialization could hinder your leadership potential

Bonus: We unpack the intersection of Marketing Ops, LLM Ops and ML Ops and why marketers need basic AI knowledge to stay relevant.

Chapters:
00:00 Intro
00:48 About Vish
01:36 Influences from a Tech-Infused Childhood
04:01 Why Your Frankenstein Martech Stack is Sabotaging Your Success
05:39 Empowering Campaign Ops with Self-Serve Models
10:33 Why Martech Shouldn't Cater Exclusively to Engineers
15:29 Marketing Ops Need Product Marketers More Than Engineers
16:56 Why Your Martech Strategy Needs More Mistakes
19:36 Why You Need Allies to Navigate Martech Conflicts
21:06 Maximize Efficiency with Customized Asana Intake Forms
24:34 How to Balance Task Execution and Project Management
27:59 Orchestrating a Symphony of Email Scheduling
31:24 Balancing Priorities in Marketing Ops Without Alienating Your Team
34:07 Why Aspiring Marketing Directors Must Ditch Specialization
36:35 The Intersection of Marketing Ops, LLM Ops and ML Ops
38:51 Why Marketers Need Basic AI Knowledge to Stay Relevant
43:18 Balancing AI Efficiency with Social Responsibility
45:14 The Surprising Power of Gratitude and Movement for Career Success