Why Kirkland Can Do What Other Private Labels Can't

Описание к видео Why Kirkland Can Do What Other Private Labels Can't

Kirkland Signature is really what makes Costco, Costco. In 2021, the private label brought in a whopping $58 billion in sales, about a quarter of Costco’s overall revenue. So, what exactly is the secret to Kirkland's success? It has a lot to do with the millions of shoppers like me.

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