Скачать или смотреть NMAT SOCIOLOGY 5: CHANGE AND TRENDS

Have you ever wondered why people act so differently in a group than they do alone? This video explores the fascinating field of collective behavior, which constitutes social processes and events that emerge in a spontaneous way and often violate existing social structure and laws. We dive deep into crowd psychology to understand the group dynamics that encourage people to engage in acts they might consider unthinkable under typical circumstances.
We break down the three primary theories used by sociologists to explain these phenomena: contagion theory, where crowds exert a hypnotic influence over members; convergence theory, which suggests like-minded individuals come together to release hidden tendencies; and emergent-norm theory, where new standards of behavior are established on the spot. We also examine the role of deindividuation, a psychological state where a loss of self-awareness and the cloak of anonymity lead to a reduction in inner restraints and impulsive actions.
Beyond physical crowds, we look at mass behavior among people who are spatially dispersed, including the mechanics of mass hysteria, moral panics, and the lifecycle of fads and fashions. You will learn about the four stages of social movements—emergence, coalescence, bureaucratization, and decline—and the resource mobilization theory that explains how these groups successfully organize to effect change. Finally, we connect these concepts to Global Trends 2025, analyzing how nonstate actors, resource constraints, and a multipolar international system are transforming our world.
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