How STICKY AUSTRALIA is nailing their VIDEO MARKETING (& what any business can do) // Episode 284

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In this episode of the Engage Video Marketing Podcast, David and Annabelle King from ‪@Stickylollies‬ share how their boutique rock candy business went from almost closing its doors during the pandemic to becoming a global sensation. With millions of social media followers and a thriving business, David and Annabelle share their inspiring journey and provide valuable insights into video marketing.

Listen to the full episode at https://engagevideomarketing.com/284

ABOUT THIS EPISODE:

Sticky Australia, a boutique rock candy business, went from the brink of closure during the pandemic to becoming a global sensation through their video marketing strategy. With millions of social media followers, they have experienced significant growth and have demonstrated the power of being authentic and engaging with their audience.

HIGHLIGHTS:

- Sticky Australia embraced video marketing during the pandemic, using platforms like Instagram and Facebook to showcase their mesmerizing candy-making process.
- They quickly gained a large following, with live streams and short-form videos on platforms like TikTok and YouTube Shorts driving engagement.
- The company’s success transformed them into a well-known brand globally, significantly increasing their sales and size.
- The key to their video strategy is keeping it simple and authentic, focusing on being relatable and showcasing the human side of the business.
- Sticky Australia plans to continue innovating their product lines and staying relevant with their video content while maintaining their core values as a candy-making business.

CHAPTERS:
00:00 Introduction
02:10 Meet David & Annabelle King
03:33 The impact of COVID on their business
06:11 How they got started with Live Streaming their Candy Making
08:51 Making the business case
10:22 Where did Tik Tok factor in?
14:26 What any business can learn
15:43 What's their secret sauce for video engagement?
20:05 What's their video strategy?

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