Скачать или смотреть Informed Protein - Building Trust Through Product Surveys and Lab Testing

In 2024 we conducted a survey by testing 41 UK products to verify whether their protein count matched the claim on their labels, and the results may shock you.

Protein supplements are the most popular form of sports nutrition supplements used by athletes, bodybuilders, and those living an active lifestyle. The protein industry is expected to reach a market valuation of $41.1 billion USD by 2033, and with protein costs continuing to increase (whether you are a brand producing the product or a consumer purchasing the product), it’s important to both parties that the amount of protein in supplements is accurate.

From a consumer perspective, verified protein levels ensure they are receiving the nutritional benefits they expect. Especially for athletes and individuals with specific dietary needs, accurate protein intake is essential for achieving fitness goals and maintaining overall health.

For supplement brands, accurate protein labelling builds trust and reinforces brand integrity. Precise protein quantification allows for accurate nutritional information, enabling businesses to provide reliable data to their customers and maintain a competitive edge in the market.

Certification by Informed Protein is a mark of assurance for athletes, dietitians, coaches, and those living an active lifestyle that the amount of protein they're paying for—or recommending—is actually in the product.