Buying A Little Caesars Franchise | Pros and Cons | The History of Mike Ilitch

Is buying a Little Caesars franchise worth it? Also the story of Mike Ilitch, the late owner of stage Detroit Red Wings and Detroit Tigers

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0:00 - Intro
2:24 - Mike Ilitch Legacy
5:34 - Applying For a Little Caesars Franchise
9:19 - Little Caesars Franchise Cost
13:34 - Little Caesars Franchise Pros and Cons
16:44 - Landos Franchise Score
18:46 - Like & Subscribe

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Little Caesars

Little Caesars Pizza was founded on May 8, 1959, by Mike Ilitch and his wife Marian Ilitch. The first location was in a strip mall in Garden City, Michigan, a suburb of Detroit, and named "Little Caesar's Pizza Treat". The original store closed in October 2018.

The first Little Caesar's franchise location opened in 1962 in Warren, Michigan, and at the time was still called Little Caesar's Pizza Treat. The same year the Little Caesar's logo became a 3D figure and was used in outdoor signage.

The company is famous for its advertising catchphrase "Pizza! Pizza!", which was introduced in 1979. The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors. Originally, the pizzas were served in a single long package (a piece of corrugated cardboard in 2-by-1 proportions, with two square pizzas, placed side by side, then slid into a form-fitting paper sleeve that was folded and stapled closed). Little Caesars has since discarded the unwieldy packaging in favor of typical pizza boxes. In addition to pizza with "exotic" toppings, they served hot dogs, chicken, shrimp, and fish.

Mike Ilitch

Michael "Mike" Ilitch (1929-2017) was a businessman and sports team owner. Ilitch founded the Little Caesars Pizza empire in 1959 with a single store in Garden City, Michigan. He grew his business until, as of 2017, there were more than 4,000 Little Caesars locations in all 50 states and in 22 countries around the world.

Prior to his death, Ilitch was one of the 400 wealthiest people in the United States. He invested much of his wealth in his hometown of Detroit. He bought several major professional sports teams, including the Detroit Red Wings (National Hockey League) and the Detroit Tigers (Major League Baseball), as well as other local enterprises in an effort to revitalize the city. Mike Ilitch passed away in 2017, leaving behind his wife, Marian, and seven children, Denise, Ron, Michael Jr., Lisa, Atanas, Christopher, and Carole.



#LittleCaesars #PizzaPizza #MikeIlitch #BestFranchise #PizzaFranchise






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