Скачать или смотреть SMART PLS4 Lecture 11: Understanding Formative Measures in SMART PLS4

In this eleventh lecture of our SMART PLS4 series, we delve into the world of formative measures, a crucial aspect of PLS path modeling in research methodology. Formative measures play a vital role in exploratory analysis, allowing researchers to uncover hidden variable relationships and develop predictive analytics models. Using SMART PLS4, we will demonstrate how to apply formative measures to evaluate hypothesis testing and model evaluation, ultimately enhancing the validity of our data analysis. This video is particularly useful for social science researchers, academics, and students looking to improve their skills in quantitative research, survey analysis, and structural equation modeling. By the end of this lecture, you will have a comprehensive understanding of formative measures and how to apply them to construct validity, measurement models, and statistical software.