The Key to Slutty Vegan's $100 Million Success Is ‘Not Attracting Vegans’

Food production accounts for just under one-third of the world's greenhouse gas emissions, forcing more conscientious consumers to think critically about what they're eating and where it comes from. But switching from meat-based to a vegan diet often comes with unwanted stigma and a spike in price. What are some cunning culinary solutions business leaders on both sides of the argument are using to encourage consumers to eat more sustainably? Here's a conversation about the low-waste, high-creativity green game-changers that are reducing their own carbon footprint while helping the masses to think more critically about meat-intake without flaking on flavor or price. Featuring Pinky Cole, Founder and CEO of Slutty Vegan, Brice Klein, Co-founder and COO of Choppy, and Brent Young, the Owner of The Meat Hook.

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