Marketing Corner Episode 90: Pricing

In this episode, Casper and Jen welcome our youngest guest ever 👶. Due to a babysitting mixup, Jen's newborn son got to join the pod to discuss all things pricing 💵

We are a family show, after all 💖

Pricing is a strategic lever that influences brand perception, customer acquisition, and long-term success. There's so much to cover, but in this episode, we discuss:

🔍 The psychology behind pricing – how your price point and transparency can shape customer behavior and perception.
📊 Tiered vs. flat-rate models – which works best depending on your target market and product offering?
🔮 How transparent can you be when you have dynamic pricing?

And so much more! 😮‍💨

Available wherever you listen to podcasts 🎧