Скачать или смотреть Tourism Marketing Strategy Guide 2026 | Increase Booking, Pricing, Distribution (Easy Explanation!)

Are you a tourism student, travel entrepreneur, or tour operator looking to master Strategic Tourism Marketing?
This video breaks down ALL essential concepts in a simple, visual, and practical way — perfect for assignments, presentations, and real business use.

🌍 *What you’ll learn in this video:*

*1️⃣ Strategic Marketing Planning*

Planning Phase (Industry Analysis, SWOT, Goal Setting)
Strategy Implementation (Target Market + 4Ps: Product, Price, Place, Promotion)
Control Phase (Monitoring, Adjusting & Evaluation)
Approaches: *Top-Down, Bottom-Up, Goals-Down-Plans-Up*

*2️⃣ Channels of Distribution in Tourism*

Principals (Hotels, Airlines, Attractions)
Wholesalers, Tour Operators, GDS, Bed Banks
Retailers (Travel Agencies, OTAs like Booking.com & Expedia)
Consumers (Leisure, Business, VFR)

*3️⃣ Market Segmentation*

Geographic, Demographic, Psychographic & Behavioral Segmentation
5C Test: Customer, Condition, Cost, Company, Competitors

*4️⃣ Pricing Strategies in Tourism*

Cost-Plus, Perceived Value, Skimming, Penetration, Dynamic Pricing
Why pricing is the ONLY revenue-generating element of the 4Ps

*5️⃣ Special Considerations in Tourism*

Indigenous Tourism & Risks of Cultural Commodification
Country Branding & Destination Marketing
Characteristics of Tourism Services: Intangible, Inseparable, Variable, Perishable

📌 *Analogy:*
Think of strategic marketing as navigating a ship — planning your route, choosing your path, and adjusting your sails as you go.

✨ If you're preparing for exams, running a travel business, or studying tourism marketing — this video is made for YOU.

👍 Don’t forget to *like, share, and subscribe* for more tourism, marketing, and travel business insights!