Скачать или смотреть Building Customer Trust & Loyalty | The Trust-Loyalty Cycle, SERVQUAL, and Actionable Strategies

#CustomerTrust #CustomerLoyalty #TrustLoyaltyCycle #SERVQUAL #CustomerExperience #CXStrategy #BusinessEthics #TransparencyInBusiness #AIInMarketing #BrandAdvocacy #CustomerRetention #MarketingStrategy #MISLecture

In this video, we explore how businesses can build lasting customer relationships by focusing on trust, service quality, and personalized strategies. Learn how trust transforms first-time buyers into loyal advocates and how service excellence bridges the gap between satisfaction and loyalty.

🔍 Key Topics Covered:

1️⃣ The Trust-Loyalty Cycle

How trust converts new customers into loyal brand advocates
Case studies: Amazon Prime vs. local businesses
2️⃣ Service Quality as the Bridge

The 5 SERVQUAL dimensions:
Reliability, Responsiveness, Assurance, Empathy, and Tangibles
Why 73% of customers switch brands after poor service (PwC, 2023)
3️⃣ Actionable Strategies

Building trust through transparency (e.g., Patagonia’s ethical supply chain)
Using AI to personalize service without compromising privacy
📈 Why Watch?
This video is perfect for marketers, business owners, and customer experience professionals who want to create trust-driven strategies that lead to long-term loyalty and brand advocacy.

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