Скачать или смотреть Consumer Behavior: 10 Key Concepts You Should Know (7-Minute Overview)

Explore the 10 most important concepts of consumer behavior and uncover what drives purchasing decisions. This video dives into critical topics like perception, motivation, attitude formation, and decision-making processes, offering insights into how consumers evaluate products and develop preferences. Learn how reference groups, cultural influences, and brand relationships shape buying habits and why ethics and sustainability are becoming central to consumer choices.

Whether you're a marketer, business professional, or student, understanding these psychological, social, and cultural drivers is essential for creating impactful marketing strategies, fostering brand loyalty, and building meaningful connections with your audience. Gain valuable knowledge to navigate the complexities of today’s consumer landscape and thrive in a competitive marketplace.

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