Jaguar Land Rover confident of strong future in electric vehicle market despite China dominance

The success of Chinese electric vehicle brands like BYD and Geely have the older European brands like Mercedes-Benz watching. China is the leading EV exporter, and sales to Europe are growing every year. Jaguar Land Rover is aiming to become an electric-first brand by 2030 and Francois Doss, Executive Director of Strategy & Sustainability, believes they are well-placed to catch up to their Chinese rivals.

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