Building a High-level Creative Strategy Process Pt. 5

In this episode of Marketing Mindset, Colby and Charlie continue their exploration of the creative strategy process, this time focusing on the crucial stages of internal QC and client handoff. 

Based on their years of experience delivering creative to clients, they discuss the importance of a well-structured QC checklist that addresses design quality and strategic alignment with the client's brand guidelines. Charlie introduces the idea of a two-stage QC process, where designers focus on the technical aspects of the design while the creative strategist ensures the creative meets performance goals.

The conversation also touches on the challenges of client feedback, especially during the first month of a new partnership. You’ll get their tips for constructively framing feedback and learn why they caution against vague questions like "Do you like this?"