🎙️ In this episode of THE GREEN ROOM, we sit down with @samirjacob @Clenergy Global Marketing Director whose career spans solar, batteries, off-grid systems, manufacturing, and clean energy education.
From growing up across India, the Middle East, Europe, and Australia, to shaping some of the most recognised renewable energy brands, Samir’s journey offers rare insight into how the clean energy industry has evolved and where it’s heading next.
Unwrap:
🌍 Samir Jacob’s global upbringing and career journey
⚡ The evolution of the Australian renewable energy industry
🧠 How marketing, branding, and storytelling actually work in clean energy
🔋 Solar, batteries, off-grid systems, and energy storage explained from the inside
🏗️ Lessons from working with leading renewable manufacturers and installers
With experience across multiple parts of the renewable industry, and beyond, Samir brings a grounded, no-nonsense perspective on what it really takes to build trust, longevity, and impact in renewables.
Chapters:
00:00 Intro & Why Samir’s Story Matters
Global background, renewables, and why this conversation is different
10:00 A Multicultural Childhood & Global Perspective
Growing up across India, the Middle East, and beyond
20:00 Early Influences, Education & The Spark for Marketing
Boarding school, mentors, storytelling, and creative thinking
30:00 Learning Marketing the Hard Way (Events, Theatre & Process)
Why execution, detail, and preparation matter
40:00 Entering the Australian Solar Industry
True Value Solar, early solar boom years, and sales pressure
50:00 Manufacturing, Global Brands & Scaling Renewables
60:00 Branding, Trust & What Renewables Get Wrong
Why fonts, colours, messaging, and consistency actually matter
70:00 Off-Grid, Energy Storage & Australian Innovation
Selectronic, Clenergy, and real-world energy systems
80:00 The Future of Clean Energy & Samir’s Return to the Industry
Experience, leadership, and what comes next
91:00 Final Thoughts & Key Takeaways
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