The Rise and Fall of Micromax: A Case Study in Innovation and Mistakes

Explore the rise and fall of Micromax, once a leading smartphone brand in India. From its initial success in 2014 with affordable, feature-rich phones, to its eventual struggle against global tech giants like Xiaomi and Samsung, we delve into key moments and decisions that led to its decline. Discover how the entry of Chinese brands offering high-end technology at competitive prices, poor management decisions, and failure to innovate impacted Micromax's market position. Can Micromax leverage the 'Make in India' initiative to regain its former glory? Watch to find out!

#Micromax #SmartphoneHistory #TechIndustry #MakeInIndia #TechGiants #Innovation #MarketCompetition

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OUTLINE:

00:00:00 Introduction
00:00:43 Micromax's Rise
00:01:21 The Competition
00:01:59 Management Mistakes
00:02:41 The Downfall
00:03:12 Hope for a Comeback
00:03:35 Conclusion