Скачать или смотреть Demystifying Growth Marketing with Avi Bhatnagar | Simplifying Demand Generation

In the sixth episode of Simplifying Demand Generation, Avi Bhatnagar, VP of Growth Marketing at Commvault helps Ankur Saigal demystify growth marketing.

Avi has close to 20 years of experience spread across different areas of marketing. He has been a hands-on marketing practitioner as well as a strategic leader in organizations - both small and large.

In this episode of Simplifying Demand Generation, he offers an in-depth view of the growth marketing function and its evolution from other forms of marketing over the years.

Things you’ll learn in this episode:

1. How being an early martech adopter helped him see the value of data and systems in marketing?
2. What really distinguishes growth marketing from a demand gen function?
3. Why marketers must become more data-driven and be able to use systems to maximize marketing value?
4. Why cross-functional team collaboration is key to improving quality of opportunity handoff?
5. What are the main KPIs on which growth teams are rated?
6. What are the core tools for a growth team and the gaps in tooling that can create a disconnect between marketing and revenue?

Avi Bhatnagar -   / avi-bhatnagar-b946642  
Commvault -   / commvault  
Ankur Saigal -   / ankur-sai.  .
BambooBox - https://www.bamboobox.ai

Chapters:
00:00 Intro
03:10 Demand Gen vs Growth Marketing
05:00 Growth Marketing Skills
11:19 Cross-functional collaboration
12:16 Growth Marketing KPIs
18:57 Growth Marketing Tools
23:46 Conclusion