Why Booking.com SUCKS for Hosts

Описание к видео Why Booking.com SUCKS for Hosts

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Hosting on Airbnb vs Booking.com isn't an easy call. If you want to expand, booking.com online payments can be a SERIOUS headache. Watch to see why.

Whether you’re a host of your own property, or you are managing other people’s properties, you want to maximize the income and number of bookings and value of those bookings. So today we are going to talk about some of the downsides of booking.com for hosts. If you want to learn more about everything that’s involved with optimizing and managing other people’s properties on Airbnb, then check out the links below to some free training that’s going to be really valuable and look at it more in depth.

To start off, historically, one of the biggest disadvantages of booking.com over Airbnb or VRBO, or Homeaway, was that you had to process your own online payments. What that means is that a guest would book a property, submit their credit card details, and then you would need to use a payment processor to run the credit card and collect the money. That was mostly because booking.com was built around hotels, who have their own merchant processing account. So from an administration point of view, but also from the standpoint of protecting against any kind of fraud, it is a big hassle with booking.com. As a short term rental host, it was an absolute nightmare dealing with fraudulent credit cards and issues like that. With Airbnb, for example, you as a host never have to deal with that. So booking.com has started to roll out payment processing for some listings, which is nice for us as hosts. However, you cannot have them collect a security deposit from your guests. That means if a guest does cause some damages to your property, you’re going to be left responsible for the cost unless you collect the security deposit yourself.

It’s important to remember that a lot of the different platforms out there have different nuances, and different unique things about them. For example, larger family units are generally better suited for VRBO, and some units that are more similar to hotel units are better suited for booking.com. But for the majority of hosts and properties, most of your bookings will come from Airbnb. And no matter what platform you’re on right now, I would recommend optimizing your bookings and maximize your revenue from that listing first before expanding your listing to multiple platforms and complicating things unnecessarily.

I would recommend taking the time to really understand how that platform’s algorithm works, so you know how you can better optimize your property for success on that platform and properly price and set up your listing so guests are going to be attracted to click it, it shows up high in the search results, and they ultimately end up getting booked. If you’re a property manager, this is the skill you really need to have - optimizing listings and bookings. This is how you’re going to provide enough value to your property owners that they’re going to want to stick with you for the long term. When you’ve gotten to the point where all of your systems are dialed in, you can increase the performance of a property to the point that you’re virtually paying for yourself in managing the property. For example, the systems that we teach in our trainings linked below have been fine tuned and dialed in so that if they’re applied properly, you can go to 90% of all hosts on short term rental platforms and increase their listing by 10, 20, or 30%. So you can easily charge a 20% management fee and the property owner is still netting the same amount of revenue. That’s a win-win for the property owner, because they’re saving valuable time without losing money. If you want to learn more about the exact step-by-step process on how to do that, I recommend checking out the free training linked below.

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