WooCommerce Google Analytics 4: Begin Checkout Ecommerce Event using DataLayer & Google Tag Manager

Blog Post: https://trackingacademy.com/blog/wooc...

👋 Welcome to our detailed guide on setting up Google Analytics 4 (GA4) and Google Tag Manager (GTM) for your WooCommerce store! If you're looking to get a grip on analytics and improve your online store's performance, you're in the right place. 📊

In this video, Hassen breaks down the steps to successfully configure the "Begin Checkout" event in your WooCommerce store using GA4 and GTM. Whether you're new to this world or looking to refine your skills, our video is designed to make your learning journey smoother and more efficient. 🚀

📝 We start from the basics of setting up your GTM container, moving on to creating and tracking crucial e-commerce events that are essential for understanding customer behavior on your site. By the end of this video, you'll be equipped to monitor your store's checkout process effectively, which is key to optimizing conversions and enhancing the shopping experience.

Remember, this video is part of a broader playlist tailored to guide you through each step of configuring different events on your platform. Make sure you've watched the introductory video in the playlist where we set up the GTM container for WooCommerce stores and discussed the necessary plugins for triggering data layer events.

Don't miss out on the opportunity to elevate your WooCommerce store's analytics setup. Hit the play button and let's dive in! 🎥✨

Chapters:
0:43 What is a "Begin Checkout" event in Google Analytics 4?
1:02 How do the checkout steps divide in Google Analytics?
1:23 What does the checkout journey report include in GA4?
2:07 How do you configure the "Begin Checkout" event in Google Tag Manager?
2:22 How can you verify if the data layer event is triggered correctly?
2:27 What are the necessary triggers, variables, and tags for firing the "Begin Checkout" event?
2:33 How can you test to ensure everything is configured correctly in GTM?
2:37 What steps are involved in publishing the GTM container for the "Begin Checkout" event?
2:49 How does the "Begin Checkout" event impact the e-commerce monetization report in GA4?
3:01 How can you use "Begin Checkout" events in custom reports?
3:47 What information is included in the data layer event for "Add to Cart"?
4:28 When does the "Begin Checkout" event fire?
4:43 How can you verify if the event is properly configured for enhanced e-commerce?
5:07 What details are included in the e-commerce object for the "Begin Checkout" event?
5:38 How do you create a new tag for the "Begin Checkout" event in GTM?
6:03 What are the components of a tag in GTM?
6:29 How do you create a custom trigger for the "Begin Checkout" event?
6:55 Where do you find the measurement ID in Google Analytics?
7:23 How should the event name be formatted for GA4?
7:48 What data needs to be sent back for the "Begin Checkout" event to be considered enhanced?
8:01 How can event parameters be sent manually in GTM?
9:01 How do you access specific parameters within an e-commerce object?
10:14 What is another way to send e-commerce data to GA4 more simply?
10:30 How do you verify if the "Begin Checkout" event tag is working correctly?
10:57 What can you see in the GA4 debug view when the "Begin Checkout" event triggers?
11:15 How can you confirm that the "Begin Checkout" event data is sent to GA4?
12:00 How do you ensure that all changes are published to the production website?
12:57 What is the next step after configuring the "Begin Checkout" event?