Скачать или смотреть Under 5 10 Customer Spotlight Full Episode

In this insightful interview, Elie Robinson, the founder of Under 5'10 shares his entrepreneurial journey creating a clothing brand specifically designed for men 5'8" and under. From identifying a market gap to navigating manufacturing challenges, the conversation covers how the company found its niche and valuable insights into e-commerce strategy, inventory management, and growing a specialized retail brand.


You’ll learn:
How to identify and capture an underserved market
How to position your pricing strategically against competitors to reach mass market
When to manufacture abroad vs. domestically based on your business model
How to expand internationally while still focusing on your core market
How to determine your flagship products based on customer response

Chapters:
00:00-00:16 - Introduction
00:16-01:23 - Brand Origin Story
01:23-04:15 - Market Research and Launch
04:15-05:42 - Pricing Strategy and Manufacturing
05:42-07:14 - Market Gap and International Appeal
07:14-09:35 - Evolution from Retail to Online
09:35-11:18 - Customer Experience and Retention
11:18-12:24 - Customer Demographics
12:24-13:55 - Direct-to-Consumer Strategy
13:55-16:56 - Pivoting and Product Development
16:56-18:20 - Marketing and Advertising Strategy
18:20-25:08 - Operations and Financial Management
25:08-27:57 - Lessons Learned and Future Development
27:57-30:22 - Brand Name and Marketing Hustle