Скачать или смотреть [Webinar] Loyalty programs entering a new golden age [Loyalty Report 2026]

Get your copy of the industry-defining report here: https://antavo.com/reports/global-cus...

This is the LIVE launch webinar of the Global Customer Loyalty Report 2026

Discover which key metrics loyalty programs have improved in, how the customer sentiment has changed compared to last year, and where the expectations of marketers and consumers differ.

This webinar was organized to provide context on the most important findings and future trends, discussed by Zsuzsa Kecsmar, Co-Founder and Chief Strategy Officer at Antavo, Andreanne Rondeau, Loyalty Specialist and Founder at stratLX, and Michael Mitchell, VP, Global Brand & Creative, Bloomreach.

During the webinar, the experts discussed top-of-mind topics, from loyalty as an AI enabler and how loyalty data benefits other areas of the business to the role of transactional rewards in driving engagement.

The webinar provides stats, including:

7 in 10 consumers join loyalty programs to save money
66% of customers say using a loyalty program is now part of their lives
This year, 93% of program owners who measure ROI saw positive results (up from 83% last year)
Nearly 90% of businesses are confident that loyalty is driving value that they wouldn’t get otherwise
91% of program owners say that they have challenges analyzing their loyalty data

This year’s report includes data from over 500 million loyalty member actions, survey results
from 3,000+ CMOs and loyalty leaders worldwide, and responses from 10,000 consumers (loyalty program end users) from all over the world.

If you wish to learn more about next-gen loyalty trends and technologies, check out our website and sign up for our newsletter: https://antavo.com/newsletter/

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