Is Your Hotel Website Copywriting Killing Your Bookings? (Here's How To Fix It!) | Five Star Content

Be honest: Is your hotel website content full of meaningless buzzwords and tired clichés? (Yawn.) You're likely losing bookings because of it. You need to avoid these common hotel website copywriting mistakes – so I'll show you exactly how to fix them!

00:00 Is your hotel website turning off potential hotel guests?
00:57 Spelling errors and poor grammar (+ My fave writing tools)
02:06 Filler, "fluff," and overused hotel marketing phrases (+ How to fix it)
03:07 Telling, instead of showing (+ A simple copywriting formula)
04:31 Keyword-stuffing aka major SEO no-no (+ FREE resource to help)
05:43 Zero brand personality (+ My quick tip to keep yours consistent)
06:43 Trying to be everything, to everyone (+ Why this is a poor marketing strategy)
07:49 No clear call-to-action (+ What to do instead)
08:54 Conclusion + FREE resource!

FREE CHECKLIST:
📝 Get more traffic from Google without paying for ads! Use the free, step-by-step Hotel SEO Checklist: https://fivestarcontent.co/free-hotel...

RESOURCES MENTIONED:
☑️ Grammarly: https://fivestarcontent.co/grammarly *
☑️ Hemingway: https://hemingwayapp.com/
➕ Bonus! Write your site with the Hotel Website Workbook: https://fivestarcontent.co/store/hote...

HELPFUL BLOG POSTS:
👉 How To Craft A Memorable Hotel Brand Identity: https://fivestarcontent.co/blog/hotel...
👉 Why Social Proof Matters More Than Ever For Your Hotel: https://fivestarcontent.co/blog/socia...
👉 How To Start Writing Your Own Hotel Website Content: https://fivestarcontent.co/blog/how-t...

RECOMMENDED TOOLS:
SEO: Semrush → https://fivestarcontent.co/semrush *
SEO: KeySearch → https://fivestarcontent.co/keysearch *
Design: Canva → https://fivestarcontent.co/canva *
Writing: Grammarly → https://fivestarcontent.co/grammarly *
Email: MailerLite → https://www.fivestarcontent.co/mailer...
Websites: Squarespace → https://fivestarcontent.co/squarespace *

LEARN MORE ABOUT HOTEL MARKETING:
💻 Courses → https://fivestarcontent.co/courses
💻 Blog → https://fivestarcontent.co/hotel-mark...

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Thanks so much for watching!
-Jenn

Disclaimer: This description may contain affiliate links, marked with (*). If you choose to make a purchase using my link, I may get a small commission at no extra cost to you. I only recommend products I personally use and love. Thanks for supporting this channel – and my iced coffee budget.