New Balance 550 how to spot fake. Real vs fake New Balance 550 sneakers

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Why Is New Balance 550 Popular? A combination of vintage looks and 80s-era basketball sneakers being fashionable, high profile collabs and limited availability have made the New Balance 550 an extremely popular sneaker model. Hype is the reason the sneaker is difficult to find, or at least was from 2020-early 2022

With the new 650 silhouette, New Balance introduces a hi-top counterpart to the wildly popular 550. While 1980s on-court design combined supportive features with epic proportions, the 650 offers a streamlined, ready to wear look. A classic, leather upper is bolstered with a puff and stitch collar, for a subtle reinterpretation of molded foam construction, while a raw edged leather eyerow applies the shoe’s elevated construction to every level of detail.

Do new balances 550 run small or big?
The New Balance 550 runs slightly larger than true-to-size.

This may mean going down a half-size from your normal Nike or Adidas size, but keep reading for more special insights and sizing suggestions based on your foot type and fit preference.

Authentic New Balance 550 Dad Shoes
As a revived 80s style, a token dad shoe, and a celebrity favorite, the New Balance 550s have become a rare find. If you’ve managed to locate a pair, it’s understandable you want to make sure they’re legit.

Below, we’ve put together a guide for how to legit check New Balance 550s so you can step out with confidence.


What is the most iconic New Balance?
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​​​​​​​Easily New Balance's most iconic and timeless sneaker is the 990v4. Known for its classic “Dad” shape and high-quality comfort, the 990v4 is something of sneaker royalty

Counterfeit websites often use the words New Balance in the URL and have content and a layout similar to newbalance.com. If a price seems too good to be true and the product isn't found on one of our official sites, it's probably a fake.

Accept Only Official New Balance Gear
Part of our commitment to helping you get the best performing gear is ensuring the footwear and apparel you purchase is actually made by New Balance.

New Balance does not offer its products for sale through individuals, street vendors, flea markets, or house parties. Only New Balance gear purchased from newbalance.com, joesnewbalanceoutlet.com and our authorized athletic footwear retailers is backed by our 100% Satisfaction Guarantee.

Just because a site has the words "new balance" in the URL doesn't mean it's licensed to sell New Balance products or that the products are authentic. To find a New Balance store near you, use our Find a Store tool. To locate international retailers, click on the flag graphic at the top left of the page to select your country.