What is Clustering and How to Use it in Tableau | Tableau Clustering | K-Means Clustering

Learn how to use clustering techniques like K-Means in business analytics for effective customer segmentation, helping you to tailor marketing strategies and optimize profits.

00:00 - Introduction
00:12 - What is Clustering?
01:30 - Practical Example: Sales and Profit Clustering
02:06 - Clustering in Analytics: Scatter Plots
02:34 - K-Means Clustering in Practice
03:30 - Understanding Different Cluster Groups

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